{"id":224,"date":"2023-08-01T12:10:04","date_gmt":"2023-08-01T17:10:04","guid":{"rendered":"https:\/\/lumbrera.mx\/?page_id=224"},"modified":"2023-08-31T15:20:44","modified_gmt":"2023-08-31T21:20:44","slug":"bendita","status":"publish","type":"page","link":"https:\/\/lumbrera.mx\/en\/bendita\/","title":{"rendered":"Bendita"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Hero Project&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1296px&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; header_line_height=&#8221;1rem&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxIMT4iLCJhZnRlciI6IjwvSDE+In19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;N27|||on|||||&#8221; text_text_color=&#8221;gcid-0c9bd8f9-e465-4f1a-b559-e5a65ebc1b66&#8243; text_font_size=&#8221;12px&#8221; global_colors_info=&#8221;{%22gcid-ab94c804-4b00-4631-bf17-3c14f3af91c8%22:%91%22header_text_color%22,%22header_text_color%22%93,%22gcid-0c9bd8f9-e465-4f1a-b559-e5a65ebc1b66%22:%91%22header_text_color__hover%22,%22body_text_color%22,%22text_text_color%22%93}&#8221;]<\/p>\n<p>naming\u00a0 |\u00a0 brandig<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/lumbrera.mx\/wp-content\/uploads\/2023\/08\/bendita-featured-img.jpg&#8221; title_text=&#8221;bendita-logotipo&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Define &#038; Search&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Define &#038; Research&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1296px&#8221; custom_margin_tablet=&#8221;||80px||false|false&#8221; custom_margin_phone=&#8221;||40px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;H2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;4a6227f0-34d7-43b7-a7f3-ca091974c42f&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>define &amp; research<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;517189b8-8760-4f51-be58-3c60d23b2da7&#8243; text_font_size=&#8221;1rem&#8221; text_font_size_phone=&#8221;1.1rem&#8221; text_font_size_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Bendita Botica de CBD es una emergente distribuidora de productos auxiliares de la salud con CBD como su principal activo.<\/p>\n<p>El punto de partida como objetivo del negocio fue desasociar conceptos m\u00e9dicos, transmitir que los productos distribuidos y desarrollados por el negocio son auxiliares de la salud y est\u00e1n libres de psicoactivos (THC).<\/p>\n<p>La necesidades principales fueron nombrar y crear la marca que signar\u00e1 a la distribuidora. Para lograrlo atravesamos un profundo proceso de planeaci\u00f3n donde entendimos como habla y como se ve la competencia, y m\u00e1s importante, encontramos v\u00ednculos emocionales entre el consumidor y el CBD, sin dejar de considerar lo objetivos de direcci\u00f3n.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;517189b8-8760-4f51-be58-3c60d23b2da7&#8243; text_font=&#8221;Roboto Mono|500|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conceptos primordiales que reflejar\u00e1 la marca<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Conceptos&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto Mono|300|||||||&#8221; text_text_color=&#8221;#005751&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"values\">\n<li>Armon\u00eda<\/li>\n<li>Positividad<\/li>\n<li>Empat\u00eda<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;517189b8-8760-4f51-be58-3c60d23b2da7&#8243; text_font=&#8221;Roboto Mono|500|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Valores que estar\u00e1n enfocados al servicio<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Conceptos&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto Mono|300|||||||&#8221; text_text_color=&#8221;#005751&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"values\">\n<li>Protecci\u00f3n<\/li>\n<li>Diligencia<\/li>\n<li> Profesionalismo<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Naming&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Naming&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1296px&#8221; custom_margin_tablet=&#8221;||80px||false|false&#8221; custom_margin_phone=&#8221;||40px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;H2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;4a6227f0-34d7-43b7-a7f3-ca091974c42f&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>naming<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;txt&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;517189b8-8760-4f51-be58-3c60d23b2da7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Buscando cubrir diferentes universos, planteamos cuatro temas generales, a partir de los cuales se desprendieron algunas opciones de nombres.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Concepts&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto Mono|300|||||||&#8221; text_text_color=&#8221;#005751&#8243; text_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul class=\"values\">\n<li>Femenino<\/li>\n<li>Natural<\/li>\n<li>Espiritual<\/li>\n<li>Life Style<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;txt&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;517189b8-8760-4f51-be58-3c60d23b2da7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Nuestro racional &#8220;Espiritual&#8221; relaciona a la medicina naturista con una b\u00fasqueda profunda de equilibrio, de una sanaci\u00f3n no s\u00f3lo del cuerpo, sino tambi\u00e9n del alma y del esp\u00edritu. De este camino se desprendi\u00f3 la propuesta:<\/p>\n<p>La palabra Bendita nos remite a algo salvador, a eso que est\u00e1bamos esperando.<\/p>\n<p>Coloquialmente usada como una interjecci\u00f3n para expresar sorpresa y alivio.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Phrase&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Roboto Mono|300|||||||&#8221; text_text_color=&#8221;#005751&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u00a1Bendita Botica, que tiene todo lo que necesito!<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/lumbrera.mx\/wp-content\/uploads\/2023\/08\/bendita-naming.jpg&#8221; title_text=&#8221;bendita-naming&#8221; align=&#8221;center&#8221; admin_label=&#8221;Image Name&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Branding&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px||40px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Branding&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1296px&#8221; custom_margin_tablet=&#8221;||80px||false|false&#8221; custom_margin_phone=&#8221;||40px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;H2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;4a6227f0-34d7-43b7-a7f3-ca091974c42f&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>branding<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;txt&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;517189b8-8760-4f51-be58-3c60d23b2da7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Para la identidad gr\u00e1fica buscamos darle a la marca un car\u00e1cter que exprese las caracter\u00edsticas que definimos en la planeaci\u00f3n, sumando ahora, alej\u00e1rnos de cualquier sesgo de religiosidad que pudiera quedar en el nombre.<\/p>\n<p>Exploramos cuatro caminos, que ponen el acento en diferentes aspectos, proponiendo formas org\u00e1nicas, con car\u00e1cter sutil y contempor\u00e1neo.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/lumbrera.mx\/wp-content\/uploads\/2023\/08\/bendita-sketches.jpg&#8221; title_text=&#8221;bendita-logo-sketches&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;Sketches&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/lumbrera.mx\/wp-content\/uploads\/2023\/08\/bendita-icon-development.jpg&#8221; 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_builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1296px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||40px||false|false&#8221; custom_margin_last_edited=&#8221;off|tablet&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/lumbrera.mx\/wp-content\/uploads\/2023\/08\/bendita-logo-outllined-bg-colors.jpg&#8221; title_text=&#8221;bendita-logo-outllined-bg-colors&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; admin_label=&#8221;Icon Development&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||60px||false|false&#8221; 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Te ofrezco una asesor\u00eda sin costo, cont\u00e1ctame y nos coordinamos.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;N27||||||||&#8221; text_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;24px&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<a class=\"link-cta\" href=\"mailto:diablo@lumbrera.mx\" target=\"_top\" rel=\"noopener\">diablo@lumbrera.mx<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Other Projects&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||80px||false|false&#8221; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; 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color=&#8221;gcid-0c9bd8f9-e465-4f1a-b559-e5a65ebc1b66&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; header_4_font=&#8221;|||on|||||&#8221; header_4_text_align=&#8221;center&#8221; header_5_text_align=&#8221;center&#8221; header_5_font=&#8221;|||on|||||&#8221; global_colors_info=&#8221;{%22gcid-0c9bd8f9-e465-4f1a-b559-e5a65ebc1b66%22:%91%22header_5_text_color%22%93}&#8221; header_5_text_color=&#8221;gcid-0c9bd8f9-e465-4f1a-b559-e5a65ebc1b66&#8243; header_5_font_size=&#8221;14px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h5>otros proyectos<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1296px&#8221; 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