Bendita

naming  |  brandig

Bendita Botica de CBD is an emerging distributor of health auxiliary products with CBD as its primary active ingredient.

Our initial goal was to disassociate from medical concepts and convey that the products distributed and developed by our business are health aids, free of psychoactive substances like THC.

Our primary needs were to name and create the brand that would represent our distribution business. To achieve this, we embarked on a thorough planning process where we studied our competition's language and visual identity. More importantly, we discovered emotional connections between consumers and CBD while aligning with our business objectives.

In our quest to cover various aspects, we considered four general themes as a starting point.

Our rationale for the "Espiritual" theme relates naturopathic medicine to a deep search for balance and healing, not just of the body but also of the soul and spirit. From this path emerged our proposal.

The word "Bendita" evokes something salvational, something we've been waiting for.

It's colloquially used as an interjection to express surprise and relief.

To create the brand's visual identity, we aimed to express the characteristics defined during our planning process. We also wanted to distance ourselves from any religious bias associated with the name.

We explored four design directions, each emphasizing different aspects, proposing organic shapes with a subtle and contemporary character.

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